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Expo

Trail running comes together in Paraty.

In 2026, the Expo was a place to meet, discover and celebrate — filled with new discoveries, experiences and a shared love of the trails.

More than 20 brands, thousands of people and four days of encounters made Paraty a meeting point for the Brazilian trail running community in 2026.

Much more than stands.

Product launches to discover. Activations to experience. Special offers to explore. Athletes, brands and sports enthusiasts came together in Paraty for talks, presentations and conversations that brought the Brazilian trail running community closer.

Product launchesBrand activationsSpecial offersTalks and presentationsMeetings and connections
Entrance to the 2026 Expo Village
Aerial view of the Expo and the bridge in Paraty

A 2026 edition worth celebrating

94%of runner respondents visited the Ultra-Trail Village.
82%of visitor respondents bought something at the Village.

Source: UTMB World Series 2026 post-event survey, conducted from 23 September to 14 October 2026

Visitors and stands at the 2026 Expo
Visitors and staff at the 2026 Expo

Your brand at the next big gathering.

In 2027, bring your brand closer to people who run, discover and share. Showcase your products, create experiences and talk to the organisers about joining the next Expo.

Bring my brand to the 2027 Expo